| Simulation and optimization of logistic and production systems using discrete and continuous Petri nets |
Cd:140 |
OR/MS / 45 / 2 / 163 |
| The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms |
Fc:140 |
OR/MS / 45 / 2 / 219 |
| The cycles of corporate branding: The case of the Lego Company |
Af:140 |
OR/MS / 45 / 1 / 21 |
| Using an artificial neural network trained with a genetic algorithm to model brand share |
Fb:140 |
OR/MS / 45 / 1 / 97 |
| A typology of online shoppers based on shopping motivations |
Fc:140 |
OR/MS / 45 / 1 / 99 |
| Does animation attract online users’ attention? The effects of flash on information search performance and perceptions |
Fc:140 |
OR/MS / 45 / 1 / 101 |
| Sustainable pioneering advantage? Profit implications of market entry order |
Af:140 |
OR/MS / 44 / 5 / 487 |
| Price-tier competition: Distinguishing between interior competition and intratier competition |
Az:140 |
OR/MS / 44 / 5 / 499 |
| Bayesian statistics and marketing |
Ee:140 |
OR/MS / 44 / 5 / 561 |
| Efficient and anonymous web-usage mining for web personalization |
Fc:140 |
OR/MS / 44 / 5 / 573 |
| Approximate solutions for a stochastic lot-sizing problem with partial customer-order information |
Cb:140 |
OR/MS / 44 / 4 / 399 |
| When good news about your rival is good for you: The effect of third-party information on the division of channel profits |
Db:140 |
OR/MS / 44 / 4 / 421 |
| Using advance purchase orders to forecast new product sales |
Eb:140 |
OR/MS / 44 / 4 / 441 |
| Designing a better shopbot |
Fa:140 |
OR/MS / 44 / 4 / 457 |
| Scheduling banner advertisements on the web |
Fc:140 |
OR/MS / 44 / 4 / 463 |
| Norms and power in market relationships: Alternative theories and empirical evidence |
Db:140 |
OR/MS / 44 / 3 / 281 |
| Group buying on the web: A comparison of price-discovery mechanisms |
Fc:140 |
OR/MS / 44 / 3 / 321 |
| Consumer preferences for food irradiation: How favorable and unfavorable descriptions affect preferences for irradiated pork in experimental auctions |
Bc:140 |
OR/MS / 44 / 2 / 151 |
| The product-specific nature of impulse buying tendency |
Bz:140 |
OR/MS / 44 / 2 / 155 |
| Competitive advantage through e-operations |
Fc:140 |
OR/MS / 44 / 2 / 193 |
| Examination of brand knowledge, perceived risk and consumers’ intention to adopt an online retailer |
Fc:140 |
OR/MS / 44 / 2 / 197 |
| Negative effect: The dark side of retailing |
Bz:140 |
OR/MS / 44 / 1 / 41 |
| Spanning the continuum between marketing and operations |
Ag:140 |
OR/MS / 43 / 6 / 611 |
| Supply chains and compatibility among components in product design |
Ah:140 |
OR/MS / 43 / 6 / 613 |
| Pricing retail services |
Db:140 |
OR/MS / 43 / 6 / 659 |
| A Bayesian model for prelaunch sales forecasting of recorded music |
Eb:140 |
OR/MS / 43 / 6 / 675 |
| Breaking through the clutter: Benefits of advertisement originality and familiarity
for brand attention and memory |
Bc:140 |
OR/MS / 43 / 5 / 509 |
| An integrated operations performance metric |
Bd:140 |
OR/MS / 43 / 4 / 381 |
| Pricing access services |
Df:140 |
OR/MS / 43 / 4 / 421 |
| Pricing of information products on online servers: Issues, models and analysis |
Ea:140 |
OR/MS / 43 / 4 / 435 |
| Marketing productivity: Issues and analysis |
Af:140 |
OR/MS / 43 / 3 / 247 |
| Marketing productivity, marketing audits and systems for marketing performance assessment: Integrating multiple perspectives |
Af:140 |
OR/MS / 43 / 2 / 127 |
| Why customers stay: Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes |
Bz:140 |
OR/MS / 43 / 2 / 149 |
| Near-optimal pricing and replenishment strategies for a retail/distribution system |
Cd:140 |
OR/MS / 43 / 2 / 165 |
| Consistent assortment provision and service provision in a retail environment |
Cz:140 |
OR/MS / 43 / 2 / 177 |
| A simulation-based approach to understanding the dynamics of innovation implementation |
Af:140 |
OR/MS / 43 / 1 / 17 |
| Marketing: A critical realist approach |
Az:140 |
OR/MS / 43 / 1 / 23 |
| Bridging the marketing theory-practice gap with marketing engineering |
Az:140 |
OR/MS / 43 / 1 / 25 |
| Should marketing be cross-functional? Conceptual development and international empirical evidence |
Db:140 |
OR/MS / 43 / 1 / 57 |
| Technology selection and commitment in new product development: The role of uncertainty and design flexibility |
Ef:140 |
OR/MS / 43 / 1 / 83 |
| Incumbent entry into new market niches: The role of experience and managerial choice in the creation of dynamic capabilities |
Af:140 |
OR/MS / 42 / 6 / 609 |
| Cross-cultural retailing research: A comparison of shopping experiences in Estonia and Canada |
Ab:140 |
OR/MS / 42 / 5 / 483 |
| Leadership for effective supply chain partnership |
Ah:140 |
OR/MS / 42 / 5 / 505 |
| Thirty years of conjoint analysis: Reflections and prospects |
Ee:140 |
OR/MS / 42 / 5 / 557 |
| Effective design of products/services: An approach based on integration of marketing and operations management decision |
Ag:140 |
OR/MS / 42 / 4 / 373 |
| The indirect effects of organizational controls on salesperson performance and customer orientation |
Az:140 |
OR/MS / 42 / 4 / 383 |
| Environmental background music and in-store selling |
Bc:140 |
OR/MS / 42 / 4 / 389 |
| Learning and forgetting: Modeling optimal product sampling over time |
Bz:140 |
OR/MS / 42 / 4 / 393 |
| Conceptual and operational aspects of brand loyalty: An empirical investigation |
Bz:140 |
OR/MS / 42 / 4 / 399 |
| Securing e-business applications using smart cards |
Fc:140 |
OR/MS / 42 / 4 / 445 |
| Electronic tickets, smart cards and online prepayments: When and how to advance sell |
Fc:140 |
OR/MS / 42 / 4 / 447 |
| Are sale signs less effective when more products have them? |
Af:140 |
OR/MS / 42 / 3 / 245 |
| Promotions and the pattern of grocery shopping time |
Bc:140 |
OR/MS / 42 / 3 / 259 |
| Background music pleasure and store evaluation: Intensity effects and psychological mechanisms |
Bc:140 |
OR/MS / 42 / 3 / 261 |
| A study of life events and changes in patronage preferences |
Bz:140 |
OR/MS / 42 / 3 / 275 |
| Sales-force decision models: Insights from 25 years of implementation |
Ea:140 |
OR/MS / 42 / 3 / 315 |
| Atmospheric qualities of online retailing: A conceptual model and implications |
Fc:140 |
OR/MS / 42 / 3 / 333 |
| Uncovering patterns in cybershopping |
Fc:140 |
OR/MS / 42 / 3 / 335 |
| DIRECTV: Forecasting diffusion of a new technology prior to product launch |
Ff:140 |
OR/MS / 42 / 3 / 341 |
| The Microsoft case: What can a dominant firm do to defend its market position? |
Af:140 |
OR/MS / 42 / 2 / 125 |
| Information gatekeepers on the internet and the competitiveness of homogeneous product market |
Fc:140 |
OR/MS / 42 / 2 / 209 |
| Eye fixations on advertisements and memory for brands: A model and findings |
Db:140 |
OR/MS / 42 / 1 / 55 |
| Information privacy and marketing: What the US should (and shouldn’t) learn from Europe |
Fd:140 |
OR/MS / 42 / 1 / 93 |
| On risk, convenience and internet shopping behavior |
Fc:140 |
OR/MS / 41 / 6 / 681 |
| E-retail: Gold rush or fool’s gold? |
Fc:140 |
OR/MS / 41 / 3 / 335 |
| Frictionless commerce? A comparison of internet and conventional retailers |
Fc:140 |
OR/MS / 41 / 3 / 339 |
| Inventory policy for dense retail outlets |
Dd:140 |
OR/MS / 41 / 2 / 169 |
| Challenges of managing the development of breakthrough products in Japan |
Af:140 |
OR/MS / 41 / 1 / 23 |
| Threats to new product manufacturability and the effects of development team integration processes |
Af:140 |
OR/MS / 41 / 1 / 27 |
| Strategies of effective new product team leaders |
Bb:140 |
OR/MS / 41 / 1 / 45 |
| Marketing and operations research: A literature survey |
Cz:140 |
OR/MS / 41 / 1 / 65 |
| Customer satisfaction cues to support market segmentation and explain switching behavior |
Eb:140 |
OR/MS / 41 / 1 / 85 |
| Bundling information goods: Pricing, profits and efficiency |
Fz:140 |
OR/MS / 41 / 1 / 107 |
| Optimal pricing strategy for new products |
Cd:140 |
OR/MS / 40 / 6 / 649 |
| A decision support system for planning manufacturers’ sales promotion calendars |
Ea:140 |
OR/MS / 40 / 6 / 669 |
| When and how is the internet likely to decrease price competition? |
Fc:140 |
OR/MS / 40 / 6 / 681 |
| The success of marketing management support systems |
Fd:140 |
OR/MS / 40 / 6 / 687 |
| Success in high-technology markets: Is marketing capability critical? |
Fz:140 |
OR/MS / 40 / 6 / 701 |
| Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals |
Bz:140 |
OR/MS / 40 / 5 / 509 |
| PromoCastTM: A new forecasting method for promotion planning |
Eb:140 |
OR/MS / 40 / 5 / 549 |
