| Retailer’s optimal pricing and lot-sizing policies for deteriorating items with partial backlogging |
Cd:140 |
OR/MS / 46 / 3 / 297 |
| Principles for user design of customized products |
Dz:140 |
OR/MS / 46 / 3 / 319 |
| Integration of pricing and capacity allocation for perishable products |
Ea:140 |
OR/MS / 46 / 3 / 323 |
| The application of fuzzy synthetic decision approach to brand evaluation |
Ec:140 |
OR/MS / 46 / 3 / 325 |
| Web personalization as a persuasion strategy: An elaboration likelihood model perspective |
Fc:140 |
OR/MS / 46 / 3 / 333 |
| De-marketing obesity |
Z:140 |
OR/MS / 46 / 3 / 345 |
| When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design |
Af:140 |
OR/MS / 46 / 2 / 123 |
| Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs |
Bc:140 |
OR/MS / 46 / 2 / 145 |
| Can customer satisfaction decrease price sensitivity in business-to-business markets |
Bz:140 |
OR/MS / 46 / 2 / 155 |
| Benchmarking marketing productivity using data envelopment analysis |
Cb:140 |
OR/MS / 46 / 2 / 157 |
| Investment in facility changeover flexibility for early entry into high-tech markets |
Dz:140 |
OR/MS / 46 / 2 / 185 |
| Measuring nonprofit marketing strategy performance: The case of museum stores |
Af:140 |
OR/MS / 46 / 1 / 23 |
| Industrial sellers’ relational behavior: Relational styles and their impact on relationship quality |
Bz:140 |
OR/MS / 46 / 1 / 47 |
| Crafting brand authenticity: The case of luxury wines |
Bz:140 |
OR/MS / 46 / 1 / 49 |
| Customer targeting: A neural network approach guided by genetic algorithms |
Fb:140 |
OR/MS / 46 / 1 / 103 |
| Mail atmospherics: The interaction effects of the mall environment on shopping behavior |
Bc:140 |
OR/MS / 45 / 6 / 645 |
| Online haggling at a name-your-own-price retailer: Theory and application |
Dc:140 |
OR/MS / 45 / 6 / 663 |
| Search and collusion in electronic markets |
Fc:140 |
OR/MS / 45 / 6 / 699 |
| Teen internet mavens: Influence in family decision making |
Fc:140 |
OR/MS / 45 / 6 / 701 |
| Blue ocean strategy: From theory to practice |
Af:140 |
OR/MS / 45 / 5 / 489 |
| Competitor see, competitor do: Incumbent entry in the new market niches |
Af:140 |
OR/MS / 45 / 5 / 493 |
| Reassessing the pleasures of store shopping |
Bc:140 |
OR/MS / 45 / 5 / 517 |
| Purchase occasion influence on the role of music in advertising |
Bc:140 |
OR/MS / 45 / 5 / 521 |
| Website quality and customer’s behavioral intention: An exploratory study of the role of information asymmetry |
Fc:140 |
OR/MS / 45 / 5 / 571 |
| Stealth marketing: How to reach consumers surreptitiously |
Bc:140 |
OR/MS / 45 / 4 / 389 |
| Attribute beliefs and spending as antecedents to shopping value |
Bz:140 |
OR/MS / 45 / 4 / 393 |
| Price discounts or coupon promotions: Does it matter? |
Db:140 |
OR/MS / 45 / 4 / 411 |
| Proprietary versus internet technologies and the adoption and impact of electronic marketplaces |
Fc:140 |
OR/MS / 45 / 4 / 455 |
| Modeling browsing behavior at multiple websites |
Fc:140 |
OR/MS / 45 / 4 / 457 |
| On explaining performance differentials – Marketing and the managerial theory of the firm |
Az:140 |
OR/MS / 45 / 2 / 135 |
| Simulation and optimization of logistic and production systems using discrete and continuous Petri nets |
Cd:140 |
OR/MS / 45 / 2 / 163 |
| The role of online buying experience as a competitive advantage: Evidence from third-party ratings for e-commerce firms |
Fc:140 |
OR/MS / 45 / 2 / 219 |
| The cycles of corporate branding: The case of the Lego Company |
Af:140 |
OR/MS / 45 / 1 / 21 |
| Using an artificial neural network trained with a genetic algorithm to model brand share |
Fb:140 |
OR/MS / 45 / 1 / 97 |
| A typology of online shoppers based on shopping motivations |
Fc:140 |
OR/MS / 45 / 1 / 99 |
| Does animation attract online users’ attention? The effects of flash on information search performance and perceptions |
Fc:140 |
OR/MS / 45 / 1 / 101 |
| Sustainable pioneering advantage? Profit implications of market entry order |
Af:140 |
OR/MS / 44 / 5 / 487 |
| Price-tier competition: Distinguishing between interior competition and intratier competition |
Az:140 |
OR/MS / 44 / 5 / 499 |
| Bayesian statistics and marketing |
Ee:140 |
OR/MS / 44 / 5 / 561 |
| Efficient and anonymous web-usage mining for web personalization |
Fc:140 |
OR/MS / 44 / 5 / 573 |
| Approximate solutions for a stochastic lot-sizing problem with partial customer-order information |
Cb:140 |
OR/MS / 44 / 4 / 399 |
| When good news about your rival is good for you: The effect of third-party information on the division of channel profits |
Db:140 |
OR/MS / 44 / 4 / 421 |
| Using advance purchase orders to forecast new product sales |
Eb:140 |
OR/MS / 44 / 4 / 441 |
| Designing a better shopbot |
Fa:140 |
OR/MS / 44 / 4 / 457 |
| Scheduling banner advertisements on the web |
Fc:140 |
OR/MS / 44 / 4 / 463 |
| Norms and power in market relationships: Alternative theories and empirical evidence |
Db:140 |
OR/MS / 44 / 3 / 281 |
| Group buying on the web: A comparison of price-discovery mechanisms |
Fc:140 |
OR/MS / 44 / 3 / 321 |
| Consumer preferences for food irradiation: How favorable and unfavorable descriptions affect preferences for irradiated pork in experimental auctions |
Bc:140 |
OR/MS / 44 / 2 / 151 |
| The product-specific nature of impulse buying tendency |
Bz:140 |
OR/MS / 44 / 2 / 155 |
| Competitive advantage through e-operations |
Fc:140 |
OR/MS / 44 / 2 / 193 |
| Examination of brand knowledge, perceived risk and consumers’ intention to adopt an online retailer |
Fc:140 |
OR/MS / 44 / 2 / 197 |
| Negative effect: The dark side of retailing |
Bz:140 |
OR/MS / 44 / 1 / 41 |
| Spanning the continuum between marketing and operations |
Ag:140 |
OR/MS / 43 / 6 / 611 |
| Supply chains and compatibility among components in product design |
Ah:140 |
OR/MS / 43 / 6 / 613 |
| Pricing retail services |
Db:140 |
OR/MS / 43 / 6 / 659 |
| A Bayesian model for prelaunch sales forecasting of recorded music |
Eb:140 |
OR/MS / 43 / 6 / 675 |
| Breaking through the clutter: Benefits of advertisement originality and familiarity
for brand attention and memory |
Bc:140 |
OR/MS / 43 / 5 / 509 |
| An integrated operations performance metric |
Bd:140 |
OR/MS / 43 / 4 / 381 |
| Pricing access services |
Df:140 |
OR/MS / 43 / 4 / 421 |
| Pricing of information products on online servers: Issues, models and analysis |
Ea:140 |
OR/MS / 43 / 4 / 435 |
| Marketing productivity: Issues and analysis |
Af:140 |
OR/MS / 43 / 3 / 247 |
| Marketing productivity, marketing audits and systems for marketing performance assessment: Integrating multiple perspectives |
Af:140 |
OR/MS / 43 / 2 / 127 |
| Why customers stay: Measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes |
Bz:140 |
OR/MS / 43 / 2 / 149 |
| Near-optimal pricing and replenishment strategies for a retail/distribution system |
Cd:140 |
OR/MS / 43 / 2 / 165 |
| Consistent assortment provision and service provision in a retail environment |
Cz:140 |
OR/MS / 43 / 2 / 177 |
| A simulation-based approach to understanding the dynamics of innovation implementation |
Af:140 |
OR/MS / 43 / 1 / 17 |
| Marketing: A critical realist approach |
Az:140 |
OR/MS / 43 / 1 / 23 |
| Bridging the marketing theory-practice gap with marketing engineering |
Az:140 |
OR/MS / 43 / 1 / 25 |
| Should marketing be cross-functional? Conceptual development and international empirical evidence |
Db:140 |
OR/MS / 43 / 1 / 57 |
| Technology selection and commitment in new product development: The role of uncertainty and design flexibility |
Ef:140 |
OR/MS / 43 / 1 / 83 |
| Incumbent entry into new market niches: The role of experience and managerial choice in the creation of dynamic capabilities |
Af:140 |
OR/MS / 42 / 6 / 609 |
| Cross-cultural retailing research: A comparison of shopping experiences in Estonia and Canada |
Ab:140 |
OR/MS / 42 / 5 / 483 |
| Leadership for effective supply chain partnership |
Ah:140 |
OR/MS / 42 / 5 / 505 |
| Thirty years of conjoint analysis: Reflections and prospects |
Ee:140 |
OR/MS / 42 / 5 / 557 |
| Effective design of products/services: An approach based on integration of marketing and operations management decision |
Ag:140 |
OR/MS / 42 / 4 / 373 |
| The indirect effects of organizational controls on salesperson performance and customer orientation |
Az:140 |
OR/MS / 42 / 4 / 383 |
| Environmental background music and in-store selling |
Bc:140 |
OR/MS / 42 / 4 / 389 |
| Learning and forgetting: Modeling optimal product sampling over time |
Bz:140 |
OR/MS / 42 / 4 / 393 |
| Conceptual and operational aspects of brand loyalty: An empirical investigation |
Bz:140 |
OR/MS / 42 / 4 / 399 |
| Securing e-business applications using smart cards |
Fc:140 |
OR/MS / 42 / 4 / 445 |
