Application: 140 (Marketing & new product introduction)

Title Cat:App Page
Effects of online recommendations on consumers’ willingness to pay Bc:140 OR/MS / 60 / 1-2 / 53
Behavior-based advertising Bc:140 OR/MS / 60 / 1-2 / 57
Some customers would rather leave without saying goodbye Bc:140 OR/MS / 60 / 1-2 / 61
When customers anticipate liquidation sales: Managing operations under financial distress Ef:140 OR/MS / 60 / 1-2 / 87
Does online word of mouth increase demand? (And how?) Evidence from a natural experiment Ez:140 OR/MS / 60 / 1-2 / 91
Consumer choice and market outcomes under ambiguity in product quality Ez:140 OR/MS / 60 / 1-2 / 95
Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control Fc:140 OR/MS / 60 / 1-2 / 107
Consumer price search and platform design in internet commerce Fc:140 OR/MS / 60 / 1-2 / 113
On direct vs. indirect peer influence in large social networks Fc:140 OR/MS / 60 / 1-2 / 117
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery Fc:140 OR/MS / 60 / 1-2 / 121
Advertising to early trend propagators: Evidence from Twitter Fc:140 OR/MS / 60 / 1-2 / 125
Competition and crowd-out for brand keywords in sponsored search Fc:140 OR/MS / 60 / 1-2 / 129
Do bags fly free? An empirical analysis of the operational implications of airline baggage fees Db:140 OR/MS / 59 / 5-6 / 443
Social media analytics: Literature review and directions for future research Fc:140 OR/MS / 59 / 5-6 / 497
Bidding for multiple keywords in sponsored search advertising: Keyword categories and match types Fc:140 OR/MS / 59 / 5-6 / 501
Customer referral incentives and social media Fc:140 OR/MS / 59 / 5-6 / 505
Online shopping and platform design with ex ante registration requirements Fc:140 OR/MS / 59 / 5-6 / 509
Dynamic product rotation in the presence of strategic customers Az:140 OR/MS / 59 / 3-4 / 205
Eliminating the inconvenience of carrying: Optimal pricing of delivery service for retailers Cd:140 OR/MS / 59 / 3-4 / 253
Omni-channel retail operations with buy-online and pick-up-in-store Fa:140 OR/MS / 59 / 3-4 / 307
Inventory disclosure in online retailing Fc:140 OR/MS / 59 / 3-4 / 313
Understanding voluntary knowledge provision and content contribution through a social-media-based prediction market: A field experiment Fc:140 OR/MS / 59 / 3-4 / 317
Optimal contracts for intermediaries in online advertising Fc:140 OR/MS / 59 / 3-4 / 321
Why outlet stores exist: Averting cannibalization in product line extensions Af:140 OR/MS / 59 / 1-2 / 21
Add-on policies under vertical differentiation: Why do luxury hotels charge for internet while economy hotels do not? Ag:140 OR/MS / 59 / 1-2 / 25
Gender and negative network ties: Exploring difficult work relationships within and across gender Ba:140 OR/MS / 59 / 1-2 / 49
A comprehensive approach to revealed preference theory Bc:140 OR/MS / 59 / 1-2 / 53
Measuring and understanding brand value in a dynamic model of brand management Db:140 OR/MS / 59 / 1-2 / 119
Customer satisfaction as mediator between website service quality and repurchase intention: An emerging economy case Fc:140 OR/MS / 59 / 1-2 / 155
The influence of salesperson depression, low performance and emotional exhaustion on negative organizational deviance Az:140 OR/MS / 58 / 5-6 / 461
Self-signalling and prosocial behavior: A cause marketing experiment Bc:140 OR/MS / 58 / 5-6 / 465
Signalling virtue: Charitable behavior under consumer elective pricing Bc:140 OR/MS / 58 / 5-6 / 469
Dynamic pricing in the presence of social learning and strategic consumers Dz:140 OR/MS / 58 / 5-6 / 509
How to escape a declining market: Capacity investment or exit Ef:140 OR/MS / 58 / 5-6 / 519
When more selection is worse Bc:140 OR/MS / 58 / 4 / 325
Behavioral anomalies in consumer wait-or-buy decisions and their implications for markdown management Bc:140 OR/MS / 58 / 4 / 329
Revealed preference tests of collectively rational consumption behavior: Formulations and algorithms Db:140 OR/MS / 58 / 4 / 353
Cost-effective quality assurance in crowd labeling Fc:140 OR/MS / 58 / 4 / 381
Online and offline information for omni-channel retailing Fc:140 OR/MS / 58 / 4 / 385
Search for information on multiple products Fc:140 OR/MS / 58 / 4 / 389
Optimizing performance-based internet advertisement campaigns Fc:140 OR/MS / 58 / 4 / 393
Product line bundling: Why airlines bundle high-end while hotels bundle low-end Ag:140 OR/MS / 58 / 3 / 195
How do delay announcements shape customer behavior? An empirical study Az:140 OR/MS / 58 / 3 / 197
Brand experience and emotional attachment in services: The moderating role of gender Bc:140 OR/MS / 58 / 3 / 205
360i generates nearly $1 billion in revenue for internet paid-search clients Fc:140 OR/MS / 58 / 3 / 259
Providing a window of opportunity for converting eStore visitors Fc:140 OR/MS / 58 / 3 / 263
Popularity or proximity: Characterizing the nature of social influence in an online music community Fc:140 OR/MS / 58 / 3 / 267
Dynamic pricing to minimize maximum regret Ez:140 OR/MS / 58 / 1-2 / 113
New product design under channel acceptance: Brick-and-mortar, online-exclusive or brick-and-click Fa:140 OR/MS / 58 / 1-2 / 121
Ticking away the moments: Timing regularity helps to better predict customer activity Db:140 OR/MS / 57 / 5-6 / 485
Attribution strategies and return on keyword investment in paid search advertising Fc:140 OR/MS / 57 / 5-6 / 541
Investigating purchase conversion by uncovering online visit patterns Fc:140 OR/MS / 57 / 5-6 / 545
Decision making and the price setting newsvendor: Experimental evidence Ea:140 OR/MS / 57 / 4 / 361
Standardization and the effectiveness of online advertising Fc:140 OR/MS / 57 / 4 / 383
Personalized online advertising effectiveness: The interplay of what, when and where Fc:140 OR/MS / 57 / 4 / 387
The ongoing evolution of US retail: A format tug-of-war Ag:140 OR/MS / 57 / 3 / 197
A dollar for your thoughts: Feedback-conditional rebates on eBay Bc:140 OR/MS / 57 / 3 / 205
Optimal dynamic pricing with patient customers Da:140 OR/MS / 57 / 3 / 233
Designing warning messages for detecting biased online product recommendations: An empirical investigation Fc:140 OR/MS / 57 / 3 / 263
Keyword search advertising and first-page bid estimates: A strategic analysis Fc:140 OR/MS / 57 / 1-2 / 129
Evaluating behaviorally motivated policy: Experimental evidence from the light bulb market Bc:140 OR/MS / 56 / 5-6 / 463
Consumer uncertainty and purchase decision reversals: Theory and evidence Bc:140 OR/MS / 56 / 5-6 / 467
Social contagion in new product trial and repeat Fc:140 OR/MS / 56 / 5-6 / 553
Consumer search activities and the value of ad positions in sponsored search advertising Fc:140 OR/MS / 56 / 5-6 / 557
The buffer effect: The role of color when advertising exposures are brief and blurred Fc:140 OR/MS / 56 / 4 / 393
Licensing radical product innovations to speed up diffusion Af:140 OR/MS / 56 / 1-2 / 21
“With a little help from new friends”: Boosting information cascades in social networks based on link injection Fc:140 OR/MS / 56 / 1-2 / 133
Usage experience with decision aids and evolution of online purchase behavior Fc:140 OR/MS / 56 / 1-2 / 135
Why, when, and how much to entertain consumers in advertisements? A web-based facial tracking field study Fc:140 OR/MS / 56 / 1-2 / 139
Supporting new product or service introductions: Location, marketing and word of mouth Cz:140 OR/MS / 55 / 5-6 / 523
Does quality matter for innovations in low income markets? The case of the Kenyan mobile phone sector Dz:140 OR/MS / 55 / 5-6 / 533
Should event organizers prevent resale of tickets? Ef:140 OR/MS / 55 / 5-6 / 555
Dell’s channel transformation: Leveraging operations research to unleash potential across the value chain Az:140 OR/MS / 55 / 4 / 331
The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople Az:140 OR/MS / 55 / 4 / 335
Using strategic idleness to improve customer service experience in service networks Cd:140 OR/MS / 55 / 4 / 357
Price competition with consumer confusion Dz:140 OR/MS / 55 / 4 / 369
Optimal uniform pricing strategy of a service firm when facing two classes of customers Ez:140 OR/MS / 55 / 4 / 387
The service revolution and the transformation of marketing science Az:140 OR/MS / 55 / 3 / 217
Authenticity and consumer value ratings: Empirical tests from the restaurant domain Bc:140 OR/MS / 55 / 3 / 221
Are consumers hesitant to purchase national brands manufactured in other countries? Ag:140 OR/MS / 55 / 1-2 / 39