Application: 140 (Marketing & new product introduction)

Title Cat:App Page
Skimming from the bottom: Empirical evidence of adverse selection when poaching customers Af:140 OR/MS / 61 / 3-4 / 175
Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs Fa:140 OR/MS / 61 / 3-4 / 277
A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook Fc:140 OR/MS / 61 / 3-4 / 283
Social TV, advertising and sales: Are social shows good for advertisers? Fc:140 OR/MS / 61 / 3-4 / 287
U-shaped conformity in online social networks Fc:140 OR/MS / 61 / 3-4 / 291
Utilizing public betas and free trials to launch a software product Af:140 OR/MS / 61 / 1-2 / 25
How do consumers choose between multiple product generations and conditions? An empirical study of iPad sales on eBay Bc:140 OR/MS / 61 / 1-2 / 43
Pricing and lot-sizing decisions for perishable goods when demand depends on selling price, product freshness and displayed stocks Cd:140 OR/MS / 61 / 1-2 / 67
A semantic approach for estimating consumer content preferences from online search queries Fc:140 OR/MS / 61 / 1-2 / 109
Social media and the development of shared cognition: The roles of network expansion, content integration, and triggered recalling Fc:140 OR/MS / 61 / 1-2 / 115
Online reviews and collaborative service provision: A signal jamming model Fc:140 OR/MS / 61 / 1-2 / 121
Bricks-and-mortar entry by online retailers in the presence of consumer sales taxes Af:140 OR/MS / 60 / 5-6 / 341
The impact of e-book distribution on print sales: Analysis of a natural experiment Af:140 OR/MS / 60 / 5-6 / 345
Do coupons expand or cannibalize revenue? Evidence from an e-market Af:140 OR/MS / 60 / 5-6 / 349
When discounts hurt sales: The case of daily-deal markets Bc:140 OR/MS / 60 / 5-6 / 361
Dynamic scheduling in a many-server, multiclass system: The role of customer impatience in large systems Cc:140 OR/MS / 60 / 5-6 / 375
Inferring the economics of store density from closures: The Starbucks case Cd:140 OR/MS / 60 / 5-6 / 379
Optimal design of return policies Cd:140 OR/MS / 60 / 5-6 / 383
Dynamic pricing through data sampling Ee:140 OR/MS / 60 / 5-6 / 403
An economic analysis of peer disclosure in online social communities Fc:140 OR/MS / 60 / 5-6 / 447
Impact of average rating on social media endorsement: The moderating role of rating dispersion and discount threshold Fc:140 OR/MS / 60 / 5-6 / 451
The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions Fc:140 OR/MS / 60 / 5-6 / 455
Preaching to the choir: The chasm between top-ranked reviewers, mainstream customers and product sales Fc:140 OR/MS / 60 / 5-6 / 461
Can Google Trends improve your sales forecast? Fc:140 OR/MS / 60 / 5-6 / 465
The generation for change: Millennials, their career orientation and role innovation Bc:140 OR/MS / 60 / 3-4 / 205
Pricing when customers have limited attention Ez:140 OR/MS / 60 / 3-4 / 255
Dynamic pricing in social networks: The word-of-mouth effect Fc:140 OR/MS / 60 / 3-4 / 267
Why and how do branders sell new products of flash sale platforms? Fc:140 OR/MS / 60 / 3-4 / 269
On information distortions in online ratings Fc:140 OR/MS / 60 / 3-4 / 273
Why men and women continue to use social networking sites: The role of gender differences Fc:140 OR/MS / 60 / 3-4 / 275
The use of Twitter profiles to assess personality and hireability Fc:140 OR/MS / 60 / 3-4 / 279
How much do online consumers really value free product returns? Evidence from eBay Fc:140 OR/MS / 60 / 3-4 / 283
Showrooming and webrooming: Information externalities between online and offline sellers Ac:140 OR/MS / 60 / 1-2 / 15
Helping merchants to assess the profitability of deal-of-the-day promotions Af:140 OR/MS / 60 / 1-2 / 33
Selling your product through competitors’ outlets: Channel strategy when consumers comparison shop Af:140 OR/MS / 60 / 1-2 / 37
Effects of online recommendations on consumers’ willingness to pay Bc:140 OR/MS / 60 / 1-2 / 53
Behavior-based advertising Bc:140 OR/MS / 60 / 1-2 / 57
Some customers would rather leave without saying goodbye Bc:140 OR/MS / 60 / 1-2 / 61
When customers anticipate liquidation sales: Managing operations under financial distress Ef:140 OR/MS / 60 / 1-2 / 87
Does online word of mouth increase demand? (And how?) Evidence from a natural experiment Ez:140 OR/MS / 60 / 1-2 / 91
Consumer choice and market outcomes under ambiguity in product quality Ez:140 OR/MS / 60 / 1-2 / 95
Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control Fc:140 OR/MS / 60 / 1-2 / 107
Consumer price search and platform design in internet commerce Fc:140 OR/MS / 60 / 1-2 / 113
On direct vs. indirect peer influence in large social networks Fc:140 OR/MS / 60 / 1-2 / 117
Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery Fc:140 OR/MS / 60 / 1-2 / 121
Advertising to early trend propagators: Evidence from Twitter Fc:140 OR/MS / 60 / 1-2 / 125
Competition and crowd-out for brand keywords in sponsored search Fc:140 OR/MS / 60 / 1-2 / 129
Do bags fly free? An empirical analysis of the operational implications of airline baggage fees Db:140 OR/MS / 59 / 5-6 / 443
Social media analytics: Literature review and directions for future research Fc:140 OR/MS / 59 / 5-6 / 497
Bidding for multiple keywords in sponsored search advertising: Keyword categories and match types Fc:140 OR/MS / 59 / 5-6 / 501
Customer referral incentives and social media Fc:140 OR/MS / 59 / 5-6 / 505
Online shopping and platform design with ex ante registration requirements Fc:140 OR/MS / 59 / 5-6 / 509
Dynamic product rotation in the presence of strategic customers Az:140 OR/MS / 59 / 3-4 / 205
Eliminating the inconvenience of carrying: Optimal pricing of delivery service for retailers Cd:140 OR/MS / 59 / 3-4 / 253
Omni-channel retail operations with buy-online and pick-up-in-store Fa:140 OR/MS / 59 / 3-4 / 307
Inventory disclosure in online retailing Fc:140 OR/MS / 59 / 3-4 / 313
Understanding voluntary knowledge provision and content contribution through a social-media-based prediction market: A field experiment Fc:140 OR/MS / 59 / 3-4 / 317
Optimal contracts for intermediaries in online advertising Fc:140 OR/MS / 59 / 3-4 / 321
Why outlet stores exist: Averting cannibalization in product line extensions Af:140 OR/MS / 59 / 1-2 / 21
Add-on policies under vertical differentiation: Why do luxury hotels charge for internet while economy hotels do not? Ag:140 OR/MS / 59 / 1-2 / 25
Gender and negative network ties: Exploring difficult work relationships within and across gender Ba:140 OR/MS / 59 / 1-2 / 49
A comprehensive approach to revealed preference theory Bc:140 OR/MS / 59 / 1-2 / 53
Measuring and understanding brand value in a dynamic model of brand management Db:140 OR/MS / 59 / 1-2 / 119
Customer satisfaction as mediator between website service quality and repurchase intention: An emerging economy case Fc:140 OR/MS / 59 / 1-2 / 155
The influence of salesperson depression, low performance and emotional exhaustion on negative organizational deviance Az:140 OR/MS / 58 / 5-6 / 461
Self-signalling and prosocial behavior: A cause marketing experiment Bc:140 OR/MS / 58 / 5-6 / 465
Signalling virtue: Charitable behavior under consumer elective pricing Bc:140 OR/MS / 58 / 5-6 / 469
Dynamic pricing in the presence of social learning and strategic consumers Dz:140 OR/MS / 58 / 5-6 / 509
How to escape a declining market: Capacity investment or exit Ef:140 OR/MS / 58 / 5-6 / 519
When more selection is worse Bc:140 OR/MS / 58 / 4 / 325
Behavioral anomalies in consumer wait-or-buy decisions and their implications for markdown management Bc:140 OR/MS / 58 / 4 / 329
Revealed preference tests of collectively rational consumption behavior: Formulations and algorithms Db:140 OR/MS / 58 / 4 / 353
Cost-effective quality assurance in crowd labeling Fc:140 OR/MS / 58 / 4 / 381
Online and offline information for omni-channel retailing Fc:140 OR/MS / 58 / 4 / 385
Search for information on multiple products Fc:140 OR/MS / 58 / 4 / 389
Optimizing performance-based internet advertisement campaigns Fc:140 OR/MS / 58 / 4 / 393
Product line bundling: Why airlines bundle high-end while hotels bundle low-end Ag:140 OR/MS / 58 / 3 / 195
How do delay announcements shape customer behavior? An empirical study Az:140 OR/MS / 58 / 3 / 197
Brand experience and emotional attachment in services: The moderating role of gender Bc:140 OR/MS / 58 / 3 / 205
360i generates nearly $1 billion in revenue for internet paid-search clients Fc:140 OR/MS / 58 / 3 / 259