| Do “Made in USA” claims matter? |
Ab:140 |
OR/MS / 63 / 3-4 / 173 |
| A framework for analyzing influencer marketing in social networks: Selection and scheduling of influencers |
Fc:140 |
OR/MS / 63 / 3-4 / 265 |
| The effect of individual online reviews on purchase likelihood |
Fc:140 |
OR/MS / 63 / 3-4 / 269 |
| Reciprocity and unveiling in two-sided reputation systems: Evidence from an experiment on Airbnb |
Fc:140 |
OR/MS / 63 / 3-4 / 271 |
| Frontiers: The impact of ad-blockers on online consumer behavior |
Fc:140 |
OR/MS / 63 / 3-4 / 275 |
| Product-line design in the presence of consumers’ anticipated regret |
Af:140 |
OR/MS / 63 / 1-2 / 15 |
| The uncertain value of uncertainty: When consumers are unwilling to pay for what they like |
Ef:140 |
OR/MS / 63 / 1-2 / 99 |
| Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok & Co. |
Fc:140 |
OR/MS / 63 / 1-2 / 113 |
| What is different about digital strategy? From quantitative to qualitative change |
Af:140 |
OR/MS / 62 / 5-6 / 345 |
| Word-of-Mouth system implementation and customer conversion: A randomized field experiment |
Fc:140 |
OR/MS / 62 / 5-6 / 413 |
| Measuring the value of recommendation links on product demand |
Fc:140 |
OR/MS / 62 / 5-6 / 417 |
| Understanding user-generated content and customer engagement on Facebook business pages |
Fc:140 |
OR/MS / 62 / 5-6 / 421 |
| Online product reviews-triggered dynamic pricing: Theory and evidence |
Fc:140 |
OR/MS / 62 / 5-6 / 425 |
| When seeing helps believing: The interactive effects of
previews and reviews on e-book purchases |
Fc:140 |
OR/MS / 62 / 5-6 / 429 |
| Bayesian social learning from consumer reviews |
Fc:140 |
OR/MS / 62 / 5-6 / 435 |
| Planning online advertising using Gini indices |
Fc:140 |
OR/MS / 62 / 5-6 / 439 |
| The proliferating singles’ population and its impact on a transformative marketing landscape |
Ag:140 |
OR/MS / 62 / 3-4 / 179 |
| Impact of in-store promotion and spillover effect on private label introduction |
Ea:140 |
OR/MS / 62 / 3-4 / 215 |
| Learning in online advertising |
Fc:140 |
OR/MS / 62 / 3-4 / 243 |
| Search and learning at a daily deals website |
Fc:140 |
OR/MS / 62 / 3-4 / 247 |
| Advertising strategy in the presence of reviews: An empirical analysis |
Fc:140 |
OR/MS / 62 / 3-4 / 253 |
| Frontiers – machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases |
Fc:140 |
OR/MS / 62 / 3-4 / 257 |
| Sponsorship disclosure and consumer deception: Experimental
evidence from native advertising in mobile search |
Fc:140 |
OR/MS / 62 / 3-4 / 261 |
| Consumer privacy choice in online advertising: Who opts out and at what cost to industry? |
Fc:140 |
OR/MS / 62 / 3-4 / 267 |
| Whose voice do we hear in the marketplace? Evidence from consumer complaining behavior |
Fc:140 |
OR/MS / 62 / 3-4 / 271 |
| New product preannouncement: Phantom products and the Osborne effect |
Af:140 |
OR/MS / 62 / 1-2 / 11 |
| Optimal retail location: Empirical methodology and application to practice |
Cd:140 |
OR/MS / 62 / 1-2 / 57 |
| Physical stores in the digital age: How store closures affect consumer churn |
Fc:140 |
OR/MS / 62 / 1-2 / 117 |
| Does adding inventory increase sales? Evidence of a scarcity effect in US automobile dealerships |
Dd:140 |
OR/MS / 61 / 5-6 / 403 |
| Using user- and marketer-generated content for box office revenue prediction: Differences between microblogging and third-party platforms |
Eb:140 |
OR/MS / 61 / 5-6 / 415 |
| An empirical study of free product sampling and rating bias |
Eg:140 |
OR/MS / 61 / 5-6 / 419 |
| Third-party reviews and quality provision |
Fc:140 |
OR/MS / 61 / 5-6 / 437 |
| Freemium as an optimal strategy for market dominant firms |
Fc:140 |
OR/MS / 61 / 5-6 / 441 |
| Measuring and managing the externality of managerial responses to online customer reviews |
Fc:140 |
OR/MS / 61 / 5-6 / 445 |
| Skimming from the bottom: Empirical evidence of adverse selection when poaching customers |
Af:140 |
OR/MS / 61 / 3-4 / 175 |
| Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs |
Fa:140 |
OR/MS / 61 / 3-4 / 277 |
| A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook |
Fc:140 |
OR/MS / 61 / 3-4 / 283 |
| Social TV, advertising and sales: Are social shows good for advertisers? |
Fc:140 |
OR/MS / 61 / 3-4 / 287 |
| U-shaped conformity in online social networks |
Fc:140 |
OR/MS / 61 / 3-4 / 291 |
| Utilizing public betas and free trials to launch a software product |
Af:140 |
OR/MS / 61 / 1-2 / 25 |
| How do consumers choose between multiple product generations and conditions? An empirical study of iPad sales on eBay |
Bc:140 |
OR/MS / 61 / 1-2 / 43 |
| Pricing and lot-sizing decisions for perishable goods when demand depends on selling price, product freshness and displayed stocks |
Cd:140 |
OR/MS / 61 / 1-2 / 67 |
| A semantic approach for estimating consumer content preferences from online search queries |
Fc:140 |
OR/MS / 61 / 1-2 / 109 |
| Social media and the development of shared cognition: The roles of network expansion, content integration, and triggered recalling |
Fc:140 |
OR/MS / 61 / 1-2 / 115 |
| Online reviews and collaborative service provision: A signal jamming model |
Fc:140 |
OR/MS / 61 / 1-2 / 121 |
| Bricks-and-mortar entry by online retailers in the presence of consumer sales taxes |
Af:140 |
OR/MS / 60 / 5-6 / 341 |
| The impact of e-book distribution on print sales: Analysis of a natural experiment |
Af:140 |
OR/MS / 60 / 5-6 / 345 |
| Do coupons expand or cannibalize revenue? Evidence from an e-market |
Af:140 |
OR/MS / 60 / 5-6 / 349 |
| When discounts hurt sales: The case of daily-deal markets |
Bc:140 |
OR/MS / 60 / 5-6 / 361 |
| Dynamic scheduling in a many-server, multiclass system: The role of customer impatience in large systems |
Cc:140 |
OR/MS / 60 / 5-6 / 375 |
| Inferring the economics of store density from closures: The Starbucks case |
Cd:140 |
OR/MS / 60 / 5-6 / 379 |
| Optimal design of return policies |
Cd:140 |
OR/MS / 60 / 5-6 / 383 |
| Dynamic pricing through data sampling |
Ee:140 |
OR/MS / 60 / 5-6 / 403 |
| An economic analysis of peer disclosure in online social communities |
Fc:140 |
OR/MS / 60 / 5-6 / 447 |
| Impact of average rating on social media endorsement: The moderating role of rating dispersion and discount threshold |
Fc:140 |
OR/MS / 60 / 5-6 / 451 |
| The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions |
Fc:140 |
OR/MS / 60 / 5-6 / 455 |
| Preaching to the choir: The chasm between top-ranked reviewers, mainstream customers and product sales |
Fc:140 |
OR/MS / 60 / 5-6 / 461 |
| Can Google Trends improve your sales forecast? |
Fc:140 |
OR/MS / 60 / 5-6 / 465 |
| The generation for change: Millennials, their career orientation and role innovation |
Bc:140 |
OR/MS / 60 / 3-4 / 205 |
| Pricing when customers have limited attention |
Ez:140 |
OR/MS / 60 / 3-4 / 255 |
| Dynamic pricing in social networks: The word-of-mouth effect |
Fc:140 |
OR/MS / 60 / 3-4 / 267 |
| Why and how do branders sell new products of flash sale platforms? |
Fc:140 |
OR/MS / 60 / 3-4 / 269 |
| On information distortions in online ratings |
Fc:140 |
OR/MS / 60 / 3-4 / 273 |
| Why men and women continue to use social networking sites:
The role of gender differences |
Fc:140 |
OR/MS / 60 / 3-4 / 275 |
| The use of Twitter profiles to assess personality and hireability |
Fc:140 |
OR/MS / 60 / 3-4 / 279 |
| How much do online consumers really value free product returns? Evidence from eBay |
Fc:140 |
OR/MS / 60 / 3-4 / 283 |
| Showrooming and webrooming: Information externalities between online and offline sellers |
Ac:140 |
OR/MS / 60 / 1-2 / 15 |
| Helping merchants to assess the profitability of deal-of-the-day promotions |
Af:140 |
OR/MS / 60 / 1-2 / 33 |
| Selling your product through competitors’ outlets: Channel strategy when consumers comparison shop |
Af:140 |
OR/MS / 60 / 1-2 / 37 |
| Effects of online recommendations on consumers’ willingness to pay |
Bc:140 |
OR/MS / 60 / 1-2 / 53 |
| Behavior-based advertising |
Bc:140 |
OR/MS / 60 / 1-2 / 57 |
| Some customers would rather leave without saying goodbye |
Bc:140 |
OR/MS / 60 / 1-2 / 61 |
| When customers anticipate liquidation sales: Managing operations under financial distress |
Ef:140 |
OR/MS / 60 / 1-2 / 87 |
| Does online word of mouth increase demand? (And how?) Evidence from a natural experiment |
Ez:140 |
OR/MS / 60 / 1-2 / 91 |
| Consumer choice and market outcomes under ambiguity in product quality |
Ez:140 |
OR/MS / 60 / 1-2 / 95 |
| Does offline TV advertising affect online chatter? Quasi-experimental analysis using synthetic control |
Fc:140 |
OR/MS / 60 / 1-2 / 107 |
| Consumer price search and platform design in internet commerce |
Fc:140 |
OR/MS / 60 / 1-2 / 113 |
| On direct vs. indirect peer influence in large social networks |
Fc:140 |
OR/MS / 60 / 1-2 / 117 |
| Changing their tune: How consumers’ adoption of online streaming affects music consumption and discovery |
Fc:140 |
OR/MS / 60 / 1-2 / 121 |
| Advertising to early trend propagators: Evidence from Twitter |
Fc:140 |
OR/MS / 60 / 1-2 / 125 |
