Application: 140 (Marketing & new product introduction)

Title Cat:App Page
Research on the influence of compensation methods and customer sentiment on service recovery effect Dz:140 OR/MS / 64 / 1-2 / 49
Reading between the stars: Understanding the effects of online customer reviews on product demand Fc:140 OR/MS / 64 / 1-2 / 95
Optional purchase verification in e-commerce platforms: More representative product ratings and higher quality reviews Fc:140 OR/MS / 64 / 1-2 / 99
Swayed by the reviews: Disentangling the effects of average ratings and individual reviews in online word-of-mouth Fc:140 OR/MS / 64 / 1-2 / 103
An empirical study of play duration and in-app purchase behavior in mobile games Fc:140 OR/MS / 64 / 1-2 / 107
Effects of online reviews and competition on quality and pricing strategies Fc:140 OR/MS / 64 / 1-2 / 111
Product ranking on online platforms Fc:140 OR/MS / 64 / 1-2 / 115
Quantifying the trendiness of trends Db:140 OR/MS / 63 / 5-6 / 389
Loot box pricing and design Fc:140 OR/MS / 63 / 5-6 / 433
Targeted advertising and consumer inference Fc:140 OR/MS / 63 / 5-6 / 435
Conflict of interest in third-party reviews: An experimental study Fc:140 OR/MS / 63 / 5-6 / 439
Do “Made in USA” claims matter? Ab:140 OR/MS / 63 / 3-4 / 173
A framework for analyzing influencer marketing in social networks: Selection and scheduling of influencers Fc:140 OR/MS / 63 / 3-4 / 265
The effect of individual online reviews on purchase likelihood Fc:140 OR/MS / 63 / 3-4 / 269
Reciprocity and unveiling in two-sided reputation systems: Evidence from an experiment on Airbnb Fc:140 OR/MS / 63 / 3-4 / 271
Frontiers: The impact of ad-blockers on online consumer behavior Fc:140 OR/MS / 63 / 3-4 / 275
Product-line design in the presence of consumers’ anticipated regret Af:140 OR/MS / 63 / 1-2 / 15
The uncertain value of uncertainty: When consumers are unwilling to pay for what they like Ef:140 OR/MS / 63 / 1-2 / 99
Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok & Co. Fc:140 OR/MS / 63 / 1-2 / 113
What is different about digital strategy? From quantitative to qualitative change Af:140 OR/MS / 62 / 5-6 / 345
Word-of-Mouth system implementation and customer conversion: A randomized field experiment Fc:140 OR/MS / 62 / 5-6 / 413
Measuring the value of recommendation links on product demand Fc:140 OR/MS / 62 / 5-6 / 417
Understanding user-generated content and customer engagement on Facebook business pages Fc:140 OR/MS / 62 / 5-6 / 421
Online product reviews-triggered dynamic pricing: Theory and evidence Fc:140 OR/MS / 62 / 5-6 / 425
When seeing helps believing: The interactive effects of previews and reviews on e-book purchases Fc:140 OR/MS / 62 / 5-6 / 429
Bayesian social learning from consumer reviews Fc:140 OR/MS / 62 / 5-6 / 435
Planning online advertising using Gini indices Fc:140 OR/MS / 62 / 5-6 / 439
The proliferating singles’ population and its impact on a transformative marketing landscape Ag:140 OR/MS / 62 / 3-4 / 179
Impact of in-store promotion and spillover effect on private label introduction Ea:140 OR/MS / 62 / 3-4 / 215
Learning in online advertising Fc:140 OR/MS / 62 / 3-4 / 243
Search and learning at a daily deals website Fc:140 OR/MS / 62 / 3-4 / 247
Advertising strategy in the presence of reviews: An empirical analysis Fc:140 OR/MS / 62 / 3-4 / 253
Frontiers – machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases Fc:140 OR/MS / 62 / 3-4 / 257
Sponsorship disclosure and consumer deception: Experimental evidence from native advertising in mobile search Fc:140 OR/MS / 62 / 3-4 / 261
Consumer privacy choice in online advertising: Who opts out and at what cost to industry? Fc:140 OR/MS / 62 / 3-4 / 267
Whose voice do we hear in the marketplace? Evidence from consumer complaining behavior Fc:140 OR/MS / 62 / 3-4 / 271
New product preannouncement: Phantom products and the Osborne effect Af:140 OR/MS / 62 / 1-2 / 11
Optimal retail location: Empirical methodology and application to practice Cd:140 OR/MS / 62 / 1-2 / 57
Physical stores in the digital age: How store closures affect consumer churn Fc:140 OR/MS / 62 / 1-2 / 117
Does adding inventory increase sales? Evidence of a scarcity effect in US automobile dealerships Dd:140 OR/MS / 61 / 5-6 / 403
Using user- and marketer-generated content for box office revenue prediction: Differences between microblogging and third-party platforms Eb:140 OR/MS / 61 / 5-6 / 415
An empirical study of free product sampling and rating bias Eg:140 OR/MS / 61 / 5-6 / 419
Third-party reviews and quality provision Fc:140 OR/MS / 61 / 5-6 / 437
Freemium as an optimal strategy for market dominant firms Fc:140 OR/MS / 61 / 5-6 / 441
Measuring and managing the externality of managerial responses to online customer reviews Fc:140 OR/MS / 61 / 5-6 / 445
Skimming from the bottom: Empirical evidence of adverse selection when poaching customers Af:140 OR/MS / 61 / 3-4 / 175
Mobile shopping loyalty: The salient moderating role of normative and functional compatibility beliefs Fa:140 OR/MS / 61 / 3-4 / 277
A comparison of approaches to advertising measurement: Evidence from big field experiments at Facebook Fc:140 OR/MS / 61 / 3-4 / 283
Social TV, advertising and sales: Are social shows good for advertisers? Fc:140 OR/MS / 61 / 3-4 / 287
U-shaped conformity in online social networks Fc:140 OR/MS / 61 / 3-4 / 291
Utilizing public betas and free trials to launch a software product Af:140 OR/MS / 61 / 1-2 / 25
How do consumers choose between multiple product generations and conditions? An empirical study of iPad sales on eBay Bc:140 OR/MS / 61 / 1-2 / 43
Pricing and lot-sizing decisions for perishable goods when demand depends on selling price, product freshness and displayed stocks Cd:140 OR/MS / 61 / 1-2 / 67
A semantic approach for estimating consumer content preferences from online search queries Fc:140 OR/MS / 61 / 1-2 / 109
Social media and the development of shared cognition: The roles of network expansion, content integration, and triggered recalling Fc:140 OR/MS / 61 / 1-2 / 115
Online reviews and collaborative service provision: A signal jamming model Fc:140 OR/MS / 61 / 1-2 / 121
Bricks-and-mortar entry by online retailers in the presence of consumer sales taxes Af:140 OR/MS / 60 / 5-6 / 341
The impact of e-book distribution on print sales: Analysis of a natural experiment Af:140 OR/MS / 60 / 5-6 / 345
Do coupons expand or cannibalize revenue? Evidence from an e-market Af:140 OR/MS / 60 / 5-6 / 349
When discounts hurt sales: The case of daily-deal markets Bc:140 OR/MS / 60 / 5-6 / 361
Dynamic scheduling in a many-server, multiclass system: The role of customer impatience in large systems Cc:140 OR/MS / 60 / 5-6 / 375
Inferring the economics of store density from closures: The Starbucks case Cd:140 OR/MS / 60 / 5-6 / 379
Optimal design of return policies Cd:140 OR/MS / 60 / 5-6 / 383
Dynamic pricing through data sampling Ee:140 OR/MS / 60 / 5-6 / 403
An economic analysis of peer disclosure in online social communities Fc:140 OR/MS / 60 / 5-6 / 447
Impact of average rating on social media endorsement: The moderating role of rating dispersion and discount threshold Fc:140 OR/MS / 60 / 5-6 / 451
The power of rankings: Quantifying the effect of rankings on online consumer search and purchase decisions Fc:140 OR/MS / 60 / 5-6 / 455
Preaching to the choir: The chasm between top-ranked reviewers, mainstream customers and product sales Fc:140 OR/MS / 60 / 5-6 / 461
Can Google Trends improve your sales forecast? Fc:140 OR/MS / 60 / 5-6 / 465
The generation for change: Millennials, their career orientation and role innovation Bc:140 OR/MS / 60 / 3-4 / 205
Pricing when customers have limited attention Ez:140 OR/MS / 60 / 3-4 / 255
Dynamic pricing in social networks: The word-of-mouth effect Fc:140 OR/MS / 60 / 3-4 / 267
Why and how do branders sell new products of flash sale platforms? Fc:140 OR/MS / 60 / 3-4 / 269
On information distortions in online ratings Fc:140 OR/MS / 60 / 3-4 / 273
Why men and women continue to use social networking sites: The role of gender differences Fc:140 OR/MS / 60 / 3-4 / 275
The use of Twitter profiles to assess personality and hireability Fc:140 OR/MS / 60 / 3-4 / 279
How much do online consumers really value free product returns? Evidence from eBay Fc:140 OR/MS / 60 / 3-4 / 283
Showrooming and webrooming: Information externalities between online and offline sellers Ac:140 OR/MS / 60 / 1-2 / 15
Helping merchants to assess the profitability of deal-of-the-day promotions Af:140 OR/MS / 60 / 1-2 / 33
Selling your product through competitors’ outlets: Channel strategy when consumers comparison shop Af:140 OR/MS / 60 / 1-2 / 37