| The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople |
Az:140 |
OR/MS / 55 / 4 / 335 |
| Using strategic idleness to improve customer service experience in service networks |
Cd:140 |
OR/MS / 55 / 4 / 357 |
| Price competition with consumer confusion |
Dz:140 |
OR/MS / 55 / 4 / 369 |
| Optimal uniform pricing strategy of a service firm when facing two classes of customers |
Ez:140 |
OR/MS / 55 / 4 / 387 |
| The service revolution and the transformation of marketing science |
Az:140 |
OR/MS / 55 / 3 / 217 |
| Authenticity and consumer value ratings: Empirical tests from the restaurant domain |
Bc:140 |
OR/MS / 55 / 3 / 221 |
| Are consumers hesitant to purchase national brands manufactured in other countries? |
Ag:140 |
OR/MS / 55 / 1-2 / 39 |
| The use of video modeling, prompting, and feedback to increase credit card promotion in a retail setting |
Bc:140 |
OR/MS / 55 / 1-2 / 59 |
| A note on optimal selling to asymmetric retailers |
Cd:140 |
OR/MS / 55 / 1-2 / 87 |
| Optimizing retail assortments |
Cd:140 |
OR/MS / 55 / 1-2 / 91 |
| Conspicuous consumption and dynamic pricing |
Da:140 |
OR/MS / 55 / 1-2 / 113 |
| The dynamic advertising effect of collegiate athletics |
Db:140 |
OR/MS / 55 / 1-2 / 117 |
| The retail planning problem under demand uncertainty |
Ef:140 |
OR/MS / 55 / 1-2 / 139 |
| Promotional marketing or word-of-mouth? Evidence from online restaurant reviews |
Fc:140 |
OR/MS / 55 / 1-2 / 145 |
| When do markets tip? A cognitive hierarchy approach |
Af:140 |
OR/MS / 54 / 5-6 / 437 |
| Cheap-talk advertising and misrepresentation in vertically differentiated markets |
Ag:140 |
OR/MS / 54 / 5-6 / 445 |
| Complementary goods: Creating, capturing and competing for value |
Az:140 |
OR/MS / 54 / 5-6 / 459 |
| Economic value of celebrity endorsements: Tiger Woods’ impact on sales of Nike golf balls |
Bc:140 |
OR/MS / 54 / 5-6 / 467 |
| Consumer price sensitivity in retail industry: Latitude of acceptance with heterogeneous demand |
Db:140 |
OR/MS / 54 / 5-6 / 499 |
| The effects of rewarding user engagement: The case of Facebook apps |
Fc:140 |
OR/MS / 54 / 5-6 / 545 |
| The role of search engine optimization in search marketing |
Fc:140 |
OR/MS / 54 / 5-6 / 549 |
| National brand’s response to store brands: Throw in the towel or fight back? |
Ag:140 |
OR/MS / 54 / 4 / 325 |
| Differentiate or imitate? The role of context-dependent preferences |
Ag:140 |
OR/MS / 54 / 3 / 207 |
| Managing strategic inventories via manufacturer-to-consumer rebates |
Ed:140 |
OR/MS / 54 / 3 / 245 |
| A model of the “it” products in fashion |
Bc:140 |
OR/MS / 54 / 1-2 / 51 |
| Modeling consumer learning from online product reviews |
Bz:140 |
OR/MS / 54 / 1-2 / 67 |
| Discovery of online shopping patterns across websites |
Fc:140 |
OR/MS / 54 / 1-2 / 131 |
| When social media can be bad for you: Community feedback
stifles consumer creativity and reduces satisfaction with self-designed products |
Fc:140 |
OR/MS / 54 / 1-2 / 133 |
| Can brand extension signal product quality? |
Ab:140 |
OR/MS / 53 / 5-6 / 431 |
| The effects of Six Sigma on corporate performance: An
empirical investigation |
Ab:140 |
OR/MS / 53 / 5-6 / 433 |
| Consumer mental accounts and implications to selling base products and add-ons |
Bc:140 |
OR/MS / 53 / 5-6 / 467 |
| An empirical study of word-of-mouth generation and consumption |
Bc:140 |
OR/MS / 53 / 5-6 / 471 |
| A sales forecast model for short-life-cycle products: New releases at Blockbuster |
Eb:140 |
OR/MS / 53 / 5-6 / 521 |
| Competition and coordination in online marketplaces |
Fc:140 |
OR/MS / 53 / 5-6 / 557 |
| Testing models of consumer search using data on web
browsing and purchasing behavior |
Fc:140 |
OR/MS / 53 / 5-6 / 561 |
| Advance selling when consumers regret |
Bc:140 |
OR/MS / 53 / 4 / 329 |
| Early sales of seasonal products with weather-conditional rebates |
Bc:140 |
OR/MS / 53 / 4 / 331 |
| Optimal advertising control policy for a new product with
dynamic potential adopter population in segmented market |
Cd:140 |
OR/MS / 53 / 4 / 349 |
| Key factors in the market for remanufactured products |
Af:140 |
OR/MS / 53 / 3 / 189 |
| Consumer learning of new binary attribute importance accounting
for priors, bias, and order affects |
Bc:140 |
OR/MS / 53 / 3 / 215 |
| Optimal algorithms for assortment selection under ranking-based consumer choice models |
Cd:140 |
OR/MS / 53 / 3 / 237 |
| Brand equity of luxury fashion brands among Chinese and US young female consumers |
Ag:140 |
OR/MS / 53 / 1-2 / 33 |
| The hidden information content of price movements |
Dz:140 |
OR/MS / 53 / 1-2 / 95 |
| From innovation to market entry: A strategic management model for new technologies |
Af:140 |
OR/MS / 52 / 5-6 / 439 |
| In-store music and aroma influences on shopper behavior and satisfaction |
Bc:140 |
OR/MS / 52 / 5-6 / 455 |
| Retail shopping typology of American teens |
Bz:140 |
OR/MS / 52 / 5-6 / 469 |
| Testing to prevent bad translation: Brand name conversions in Chinese-English contexts |
Bz:140 |
OR/MS / 52 / 5-6 / 471 |
| Brand misconduct: Consequences on consumer-brand relationships |
Ab:140 |
OR/MS / 52 / 4 / 309 |
| Leadtime-variety tradeoff in product differentiation |
Ag:140 |
OR/MS / 52 / 4 / 325 |
| Adolescent consumption autonomy: A cross-cultural examination |
Bc:140 |
OR/MS / 52 / 4 / 343 |
| When does electronic word-of-mouth matter? A study of consumer product reviews |
Fc:140 |
OR/MS / 52 / 4 / 395 |
| Let’s shop online together: An empirical investigation of collaborative online shopping support |
Fc:140 |
OR/MS / 52 / 4 / 397 |
| Life after death? Analyzing post-defection consumer brand equity |
Af:140 |
OR/MS / 52 / 3 / 201 |
| Predicting the next big thing: Success as a signal of poor judgment |
Ag:140 |
OR/MS / 52 / 3 / 205 |
| Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands |
Bc:140 |
OR/MS / 52 / 3 / 221 |
| Multicriterion market segmentation: A new model, implementation, and evaluation |
Cb:140 |
OR/MS / 52 / 3 / 227 |
| Inventory and sales effort management under unobservable lost sales |
Ed:140 |
OR/MS / 52 / 3 / 257 |
| Technology usage and online sales: An empirical study |
Fc:140 |
OR/MS / 52 / 3 / 271 |
| Strategies to fight ad-sponsored rivals |
Af:140 |
OR/MS / 52 / 1-2 / 19 |
| Strategic entry before demand takes off |
Ag:140 |
OR/MS / 52 / 1-2 / 29 |
| Deal or no deal: Hormones and the mergers and acquisitions game |
Ag:140 |
OR/MS / 52 / 1-2 / 31 |
| Why are bad products so hard to kill? |
Ag:140 |
OR/MS / 52 / 1-2 / 33 |
| Does a manufacturer benefit from selling to a better-forecasting retailer? |
Ah:140 |
OR/MS / 52 / 1-2 / 53 |
| Culture clash: The costs and benefits of homogeneity |
Bc:140 |
OR/MS / 52 / 1-2 / 61 |
| Why bundle discounts can be a profitable alternative to competing on price promotions |
Dz:140 |
OR/MS / 52 / 1-2 / 101 |
| Pricing, frills and customer ratings |
Dz:140 |
OR/MS / 52 / 1-2 / 103 |
| Promises and perils of internet based networking |
Fc:140 |
OR/MS / 52 / 1-2 / 139 |
| Complementarities and the demand for home broadband internet services |
Fd:140 |
OR/MS / 52 / 1-2 / 143 |
| The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service |
Fd:140 |
OR/MS / 52 / 1-2 / 145 |
| Improving new-product forecasting at Intel Corporation |
Eb:140 |
OR/MS / 51 / 5-6 / 493 |
| How do people value extended warranties? Evidence from two field survey |
Ef:140 |
OR/MS / 51 / 5-6 / 509 |
| Buying while expecting to sell: The economic psychology of online resale |
Fc:140 |
OR/MS / 51 / 5-6 / 557 |
| A novel DRM framework for peer-to-peer music content delivery |
Fc:140 |
OR/MS / 51 / 5-6 / 561 |
| Demand switching criteria for multiple products: An inventory cost analysis |
Ed:140 |
OR/MS / 51 / 4 / 375 |
| How many people do you know? Efficiently estimating personal network size |
Bb:140 |
OR/MS / 51 / 1-2 / 49 |
| Empirical studies in consumer behavior analysis: The effects of a point-of-purchase display on relative sales: An in-store experimental evaluation |
Bc:140 |
OR/MS / 51 / 1-2 / 53 |
| In-store experimental approach to pricing and consumer behavior |
Bc:140 |
OR/MS / 51 / 1-2 / 57 |
| So what if remanufacturing cannibalizes my new product sales? |
Af:140 |
OR/MS / 50 / 5-6 / 433 |
| The impact of illegal peer-to-peer file sharing on the media industry |
Ag:140 |
OR/MS / 50 / 5-6 / 455 |
| Supply chain sourcing in remanufacturing operations: An empirical investigation of remake versus buy |
Ah:140 |
OR/MS / 50 / 5-6 / 467 |
