| Attribution strategies and return on keyword investment
in paid search advertising |
Fc:140 |
OR/MS / 57 / 5-6 / 541 |
| Investigating purchase conversion
by uncovering online visit patterns |
Fc:140 |
OR/MS / 57 / 5-6 / 545 |
| Decision making and the price setting newsvendor:
Experimental evidence |
Ea:140 |
OR/MS / 57 / 4 / 361 |
| Standardization and the effectiveness of online advertising |
Fc:140 |
OR/MS / 57 / 4 / 383 |
| Personalized online advertising effectiveness:
The interplay of what, when and where |
Fc:140 |
OR/MS / 57 / 4 / 387 |
| The ongoing evolution of US retail: A format tug-of-war |
Ag:140 |
OR/MS / 57 / 3 / 197 |
| A dollar for your thoughts: Feedback-conditional rebates on eBay |
Bc:140 |
OR/MS / 57 / 3 / 205 |
| Optimal dynamic pricing with patient customers |
Da:140 |
OR/MS / 57 / 3 / 233 |
| Designing warning messages for detecting biased online
product recommendations: An
empirical investigation |
Fc:140 |
OR/MS / 57 / 3 / 263 |
| Keyword search advertising and
first-page bid estimates: A strategic analysis |
Fc:140 |
OR/MS / 57 / 1-2 / 129 |
| Evaluating behaviorally motivated policy:
Experimental evidence from the light bulb market |
Bc:140 |
OR/MS / 56 / 5-6 / 463 |
| Consumer uncertainty and purchase decision reversals:
Theory and evidence |
Bc:140 |
OR/MS / 56 / 5-6 / 467 |
| Social contagion in new product trial and repeat |
Fc:140 |
OR/MS / 56 / 5-6 / 553 |
| Consumer search activities and the value of ad positions
in sponsored search advertising |
Fc:140 |
OR/MS / 56 / 5-6 / 557 |
| The buffer effect: The role of color
when advertising exposures are brief and blurred |
Fc:140 |
OR/MS / 56 / 4 / 393 |
| Licensing radical product innovations to speed up diffusion |
Af:140 |
OR/MS / 56 / 1-2 / 21 |
| “With a little help from new friends”: Boosting information
cascades in social networks based on link injection |
Fc:140 |
OR/MS / 56 / 1-2 / 133 |
| Usage experience with decision aids and evolution of online purchase behavior |
Fc:140 |
OR/MS / 56 / 1-2 / 135 |
| Why, when, and how much to entertain consumers in
advertisements? A web-based facial tracking field study |
Fc:140 |
OR/MS / 56 / 1-2 / 139 |
| Supporting new product or service introductions:
Location, marketing and word of mouth |
Cz:140 |
OR/MS / 55 / 5-6 / 523 |
| Does quality matter for innovations in low income markets? The case of the Kenyan mobile phone sector |
Dz:140 |
OR/MS / 55 / 5-6 / 533 |
| Should event organizers prevent resale of tickets? |
Ef:140 |
OR/MS / 55 / 5-6 / 555 |
| Dell’s channel transformation: Leveraging operations research
to unleash potential across the value chain |
Az:140 |
OR/MS / 55 / 4 / 331 |
| The impact of guanxi on ethical perceptions: The case of Taiwanese salespeople |
Az:140 |
OR/MS / 55 / 4 / 335 |
| Using strategic idleness to improve customer service experience in service networks |
Cd:140 |
OR/MS / 55 / 4 / 357 |
| Price competition with consumer confusion |
Dz:140 |
OR/MS / 55 / 4 / 369 |
| Optimal uniform pricing strategy of a service firm when facing two classes of customers |
Ez:140 |
OR/MS / 55 / 4 / 387 |
| The service revolution and the transformation of marketing science |
Az:140 |
OR/MS / 55 / 3 / 217 |
| Authenticity and consumer value ratings: Empirical tests from the restaurant domain |
Bc:140 |
OR/MS / 55 / 3 / 221 |
| Are consumers hesitant to purchase national brands manufactured in other countries? |
Ag:140 |
OR/MS / 55 / 1-2 / 39 |
| The use of video modeling, prompting, and feedback to increase credit card promotion in a retail setting |
Bc:140 |
OR/MS / 55 / 1-2 / 59 |
| A note on optimal selling to asymmetric retailers |
Cd:140 |
OR/MS / 55 / 1-2 / 87 |
| Optimizing retail assortments |
Cd:140 |
OR/MS / 55 / 1-2 / 91 |
| Conspicuous consumption and dynamic pricing |
Da:140 |
OR/MS / 55 / 1-2 / 113 |
| The dynamic advertising effect of collegiate athletics |
Db:140 |
OR/MS / 55 / 1-2 / 117 |
| The retail planning problem under demand uncertainty |
Ef:140 |
OR/MS / 55 / 1-2 / 139 |
| Promotional marketing or word-of-mouth? Evidence from online restaurant reviews |
Fc:140 |
OR/MS / 55 / 1-2 / 145 |
| When do markets tip? A cognitive hierarchy approach |
Af:140 |
OR/MS / 54 / 5-6 / 437 |
| Cheap-talk advertising and misrepresentation in vertically differentiated markets |
Ag:140 |
OR/MS / 54 / 5-6 / 445 |
| Complementary goods: Creating, capturing and competing for value |
Az:140 |
OR/MS / 54 / 5-6 / 459 |
| Economic value of celebrity endorsements: Tiger Woods’ impact on sales of Nike golf balls |
Bc:140 |
OR/MS / 54 / 5-6 / 467 |
| Consumer price sensitivity in retail industry: Latitude of acceptance with heterogeneous demand |
Db:140 |
OR/MS / 54 / 5-6 / 499 |
| The effects of rewarding user engagement: The case of Facebook apps |
Fc:140 |
OR/MS / 54 / 5-6 / 545 |
| The role of search engine optimization in search marketing |
Fc:140 |
OR/MS / 54 / 5-6 / 549 |
| National brand’s response to store brands: Throw in the towel or fight back? |
Ag:140 |
OR/MS / 54 / 4 / 325 |
| Differentiate or imitate? The role of context-dependent preferences |
Ag:140 |
OR/MS / 54 / 3 / 207 |
| Managing strategic inventories via manufacturer-to-consumer rebates |
Ed:140 |
OR/MS / 54 / 3 / 245 |
| A model of the “it” products in fashion |
Bc:140 |
OR/MS / 54 / 1-2 / 51 |
| Modeling consumer learning from online product reviews |
Bz:140 |
OR/MS / 54 / 1-2 / 67 |
| Discovery of online shopping patterns across websites |
Fc:140 |
OR/MS / 54 / 1-2 / 131 |
| When social media can be bad for you: Community feedback
stifles consumer creativity and reduces satisfaction with self-designed products |
Fc:140 |
OR/MS / 54 / 1-2 / 133 |
| Can brand extension signal product quality? |
Ab:140 |
OR/MS / 53 / 5-6 / 431 |
| The effects of Six Sigma on corporate performance: An
empirical investigation |
Ab:140 |
OR/MS / 53 / 5-6 / 433 |
| Consumer mental accounts and implications to selling base products and add-ons |
Bc:140 |
OR/MS / 53 / 5-6 / 467 |
| An empirical study of word-of-mouth generation and consumption |
Bc:140 |
OR/MS / 53 / 5-6 / 471 |
| A sales forecast model for short-life-cycle products: New releases at Blockbuster |
Eb:140 |
OR/MS / 53 / 5-6 / 521 |
| Competition and coordination in online marketplaces |
Fc:140 |
OR/MS / 53 / 5-6 / 557 |
| Testing models of consumer search using data on web
browsing and purchasing behavior |
Fc:140 |
OR/MS / 53 / 5-6 / 561 |
| Advance selling when consumers regret |
Bc:140 |
OR/MS / 53 / 4 / 329 |
| Early sales of seasonal products with weather-conditional rebates |
Bc:140 |
OR/MS / 53 / 4 / 331 |
| Optimal advertising control policy for a new product with
dynamic potential adopter population in segmented market |
Cd:140 |
OR/MS / 53 / 4 / 349 |
| Key factors in the market for remanufactured products |
Af:140 |
OR/MS / 53 / 3 / 189 |
| Consumer learning of new binary attribute importance accounting
for priors, bias, and order affects |
Bc:140 |
OR/MS / 53 / 3 / 215 |
| Optimal algorithms for assortment selection under ranking-based consumer choice models |
Cd:140 |
OR/MS / 53 / 3 / 237 |
| Brand equity of luxury fashion brands among Chinese and US young female consumers |
Ag:140 |
OR/MS / 53 / 1-2 / 33 |
| The hidden information content of price movements |
Dz:140 |
OR/MS / 53 / 1-2 / 95 |
| From innovation to market entry: A strategic management model for new technologies |
Af:140 |
OR/MS / 52 / 5-6 / 439 |
| In-store music and aroma influences on shopper behavior and satisfaction |
Bc:140 |
OR/MS / 52 / 5-6 / 455 |
| Retail shopping typology of American teens |
Bz:140 |
OR/MS / 52 / 5-6 / 469 |
| Testing to prevent bad translation: Brand name conversions in Chinese-English contexts |
Bz:140 |
OR/MS / 52 / 5-6 / 471 |
| Brand misconduct: Consequences on consumer-brand relationships |
Ab:140 |
OR/MS / 52 / 4 / 309 |
| Leadtime-variety tradeoff in product differentiation |
Ag:140 |
OR/MS / 52 / 4 / 325 |
| Adolescent consumption autonomy: A cross-cultural examination |
Bc:140 |
OR/MS / 52 / 4 / 343 |
| When does electronic word-of-mouth matter? A study of consumer product reviews |
Fc:140 |
OR/MS / 52 / 4 / 395 |
| Let’s shop online together: An empirical investigation of collaborative online shopping support |
Fc:140 |
OR/MS / 52 / 4 / 397 |
| Life after death? Analyzing post-defection consumer brand equity |
Af:140 |
OR/MS / 52 / 3 / 201 |
| Predicting the next big thing: Success as a signal of poor judgment |
Ag:140 |
OR/MS / 52 / 3 / 205 |
| Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands |
Bc:140 |
OR/MS / 52 / 3 / 221 |
| Multicriterion market segmentation: A new model, implementation, and evaluation |
Cb:140 |
OR/MS / 52 / 3 / 227 |
| Inventory and sales effort management under unobservable lost sales |
Ed:140 |
OR/MS / 52 / 3 / 257 |
