| Electronic tickets, smart cards and online prepayments: When and how to advance sell |
Fc:140 |
OR/MS / 42 / 4 / 447 |
| Are sale signs less effective when more products have them? |
Af:140 |
OR/MS / 42 / 3 / 245 |
| Promotions and the pattern of grocery shopping time |
Bc:140 |
OR/MS / 42 / 3 / 259 |
| Background music pleasure and store evaluation: Intensity effects and psychological mechanisms |
Bc:140 |
OR/MS / 42 / 3 / 261 |
| A study of life events and changes in patronage preferences |
Bz:140 |
OR/MS / 42 / 3 / 275 |
| Sales-force decision models: Insights from 25 years of implementation |
Ea:140 |
OR/MS / 42 / 3 / 315 |
| Atmospheric qualities of online retailing: A conceptual model and implications |
Fc:140 |
OR/MS / 42 / 3 / 333 |
| Uncovering patterns in cybershopping |
Fc:140 |
OR/MS / 42 / 3 / 335 |
| DIRECTV: Forecasting diffusion of a new technology prior to product launch |
Ff:140 |
OR/MS / 42 / 3 / 341 |
| The Microsoft case: What can a dominant firm do to defend its market position? |
Af:140 |
OR/MS / 42 / 2 / 125 |
| Information gatekeepers on the internet and the competitiveness of homogeneous product market |
Fc:140 |
OR/MS / 42 / 2 / 209 |
| Eye fixations on advertisements and memory for brands: A model and findings |
Db:140 |
OR/MS / 42 / 1 / 55 |
| Information privacy and marketing: What the US should (and shouldn’t) learn from Europe |
Fd:140 |
OR/MS / 42 / 1 / 93 |
| On risk, convenience and internet shopping behavior |
Fc:140 |
OR/MS / 41 / 6 / 681 |
| E-retail: Gold rush or fool’s gold? |
Fc:140 |
OR/MS / 41 / 3 / 335 |
| Frictionless commerce? A comparison of internet and conventional retailers |
Fc:140 |
OR/MS / 41 / 3 / 339 |
| Inventory policy for dense retail outlets |
Dd:140 |
OR/MS / 41 / 2 / 169 |
| Challenges of managing the development of breakthrough products in Japan |
Af:140 |
OR/MS / 41 / 1 / 23 |
| Threats to new product manufacturability and the effects of development team integration processes |
Af:140 |
OR/MS / 41 / 1 / 27 |
| Strategies of effective new product team leaders |
Bb:140 |
OR/MS / 41 / 1 / 45 |
| Marketing and operations research: A literature survey |
Cz:140 |
OR/MS / 41 / 1 / 65 |
| Customer satisfaction cues to support market segmentation and explain switching behavior |
Eb:140 |
OR/MS / 41 / 1 / 85 |
| Bundling information goods: Pricing, profits and efficiency |
Fz:140 |
OR/MS / 41 / 1 / 107 |
| Optimal pricing strategy for new products |
Cd:140 |
OR/MS / 40 / 6 / 649 |
| A decision support system for planning manufacturers’ sales promotion calendars |
Ea:140 |
OR/MS / 40 / 6 / 669 |
| When and how is the internet likely to decrease price competition? |
Fc:140 |
OR/MS / 40 / 6 / 681 |
| The success of marketing management support systems |
Fd:140 |
OR/MS / 40 / 6 / 687 |
| Success in high-technology markets: Is marketing capability critical? |
Fz:140 |
OR/MS / 40 / 6 / 701 |
| Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals |
Bz:140 |
OR/MS / 40 / 5 / 509 |
| PromoCastTM: A new forecasting method for promotion planning |
Eb:140 |
OR/MS / 40 / 5 / 549 |
| Consumer acceptance of the internet as a channel of distribution |
Fc:140 |
OR/MS / 40 / 5 / 569 |
| Developing a market oriented culture: A critical evaluation |
Ag:140 |
OR/MS / 40 / 4 / 385 |
| On dynamic policies for quality, price and advertising |
Db:140 |
OR/MS / 40 / 4 / 417 |
| Signaling new product introductions: A framework explaining the timing of preannouncements |
Af:140 |
OR/MS / 40 / 3 / 245 |
| Product proliferation: An empirical analysis of product line determinants and market outcomes |
Af:140 |
OR/MS / 40 / 2 / 133 |
| Direct marketing performance modeling using genetic algorithms |
Ca:140 |
OR/MS / 40 / 2 / 157 |
| Fuzzy neural networks with application to sales forecasting |
Ed:140 |
OR/MS / 40 / 2 / 205 |
| The value of internet commerce to the customer |
Fc:140 |
OR/MS / 40 / 1 / 83 |
