Application: 140 (Marketing & new product introduction)

Applications: 140 (Marketing & new product introduction)
Title Cat:App Page
Consumer acceptance of the internet as a channel of distribution Fc:140 OR/MS / 40 / 5 / 569
Developing a market oriented culture: A critical evaluation Ag:140 OR/MS / 40 / 4 / 385
On dynamic policies for quality, price and advertising Db:140 OR/MS / 40 / 4 / 417
Signaling new product introductions: A framework explaining the timing of preannouncements Af:140 OR/MS / 40 / 3 / 245
Product proliferation: An empirical analysis of product line determinants and market outcomes Af:140 OR/MS / 40 / 2 / 133
Direct marketing performance modeling using genetic algorithms Ca:140 OR/MS / 40 / 2 / 157
Fuzzy neural networks with application to sales forecasting Ed:140 OR/MS / 40 / 2 / 205
The value of internet commerce to the customer Fc:140 OR/MS / 40 / 1 / 83