Application: 140 (Marketing & new product introduction)

Applications: 140 (Marketing & new product introduction)
Title Cat:App Page
Uncovering patterns in cybershopping Fc:140 OR/MS / 42 / 3 / 335
DIRECTV: Forecasting diffusion of a new technology prior to product launch Ff:140 OR/MS / 42 / 3 / 341
The Microsoft case: What can a dominant firm do to defend its market position? Af:140 OR/MS / 42 / 2 / 125
Information gatekeepers on the internet and the competitiveness of homogeneous product market Fc:140 OR/MS / 42 / 2 / 209
Eye fixations on advertisements and memory for brands: A model and findings Db:140 OR/MS / 42 / 1 / 55
Information privacy and marketing: What the US should (and shouldn’t) learn from Europe Fd:140 OR/MS / 42 / 1 / 93
On risk, convenience and internet shopping behavior Fc:140 OR/MS / 41 / 6 / 681
E-retail: Gold rush or fool’s gold? Fc:140 OR/MS / 41 / 3 / 335
Frictionless commerce? A comparison of internet and conventional retailers Fc:140 OR/MS / 41 / 3 / 339
Inventory policy for dense retail outlets Dd:140 OR/MS / 41 / 2 / 169
Challenges of managing the development of breakthrough products in Japan Af:140 OR/MS / 41 / 1 / 23
Threats to new product manufacturability and the effects of development team integration processes Af:140 OR/MS / 41 / 1 / 27
Strategies of effective new product team leaders Bb:140 OR/MS / 41 / 1 / 45
Marketing and operations research: A literature survey Cz:140 OR/MS / 41 / 1 / 65
Customer satisfaction cues to support market segmentation and explain switching behavior Eb:140 OR/MS / 41 / 1 / 85
Bundling information goods: Pricing, profits and efficiency Fz:140 OR/MS / 41 / 1 / 107
Optimal pricing strategy for new products Cd:140 OR/MS / 40 / 6 / 649
A decision support system for planning manufacturers’ sales promotion calendars Ea:140 OR/MS / 40 / 6 / 669
When and how is the internet likely to decrease price competition? Fc:140 OR/MS / 40 / 6 / 681
The success of marketing management support systems Fd:140 OR/MS / 40 / 6 / 687
Success in high-technology markets: Is marketing capability critical? Fz:140 OR/MS / 40 / 6 / 701
Does relationship marketing pay? An empirical investigation of relationship marketing practices in hospitals Bz:140 OR/MS / 40 / 5 / 509
PromoCastTM: A new forecasting method for promotion planning Eb:140 OR/MS / 40 / 5 / 549
Consumer acceptance of the internet as a channel of distribution Fc:140 OR/MS / 40 / 5 / 569
Developing a market oriented culture: A critical evaluation Ag:140 OR/MS / 40 / 4 / 385
On dynamic policies for quality, price and advertising Db:140 OR/MS / 40 / 4 / 417
Signaling new product introductions: A framework explaining the timing of preannouncements Af:140 OR/MS / 40 / 3 / 245
Product proliferation: An empirical analysis of product line determinants and market outcomes Af:140 OR/MS / 40 / 2 / 133
Direct marketing performance modeling using genetic algorithms Ca:140 OR/MS / 40 / 2 / 157
Fuzzy neural networks with application to sales forecasting Ed:140 OR/MS / 40 / 2 / 205
The value of internet commerce to the customer Fc:140 OR/MS / 40 / 1 / 83