| New product development through multifunctional teamwork: An analysis of development process towards quality excellence |
Bc:140 |
OR/MS / 50 / 1-2 / 41 |
| Blockbuster culture’s next rise or fall: The impact of recommender systems on sales diversity |
Bc:140 |
OR/MS / 49 / 5-6 / 449 |
| Impact of quality on competitive advantage and organizational performance |
Bd:140 |
OR/MS / 49 / 5-6 / 453 |
| A Plackett-Burman experiment to increase supermarket sales of a national magazine |
Ee:140 |
OR/MS / 49 / 5-6 / 495 |
| Dynamic pricing with online learning and strategic consumers: An application of the aggregating algorithm |
Fc:140 |
OR/MS / 49 / 5-6 / 515 |
| Self-selection and information role of online product reviews |
Fc:140 |
OR/MS / 49 / 5-6 / 517 |
| The influence of website characteristics on a consumer’s urge to buy impulsively |
Fc:140 |
OR/MS / 49 / 5-6 / 521 |
| Dynamic pricing and revenue management process in internet retailing under uncertainty: An integrated real options approach |
Fc:140 |
OR/MS / 49 / 4 / 385 |
| Masters of war: Rivals’ product innovation and new advertising in mature product markets |
Af:140 |
OR/MS / 49 / 3 / 201 |
| What competition? Myopic self-focus in market-entry decisions |
Af:140 |
OR/MS / 49 / 1-2 / 23 |
| Retail-Price drivers and retailer profits |
Ea:140 |
OR/MS / 48 / 6 / 587 |
| Yahoo! for Amazon: Sentiment extraction from small talk on the web |
Fc:140 |
OR/MS / 48 / 6 / 601 |
| Personality determinants of online shopping: Explaining online purchase intentions using a hierarchical approach |
Bc:140 |
OR/MS / 48 / 4-5 / 401 |
| Condorcet criterion to support consumer decision making for online shopping |
Bc:140 |
OR/MS / 48 / 4-5 / 403 |
| Corporate leverage and product differentiation strategy |
Az:140 |
OR/MS / 48 / 2 / 143 |
| Multifactor efficiency and Bayesian inference |
Ee:140 |
OR/MS / 48 / 2 / 191 |
| In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit |
Bc:140 |
OR/MS / 48 / 1 / 33 |
| Optimal price and quantity of refurbished products |
Cd:140 |
OR/MS / 48 / 1 / 49 |
| Family communication and parental influence on children’s brand attitudes |
Bc:140 |
OR/MS / 47 / 6 / 621 |
| Processing exaggerated advertising claims |
Bc:140 |
OR/MS / 47 / 6 / 625 |
| Strategic planning of BMW’s global production network |
Af:140 |
OR/MS / 47 / 5 / 493 |
| Managing short life-cycle technology products for Agere Systems |
Eb:140 |
OR/MS / 47 / 5 / 557 |
| A comparison of associational and claimless-informational advertising in Russia |
Bc:140 |
OR/MS / 47 / 4 / 389 |
| Preadaptation, firm heterogeneity and technology performance: A study on the evolution of fiber optics, 1970-1995 |
Af:140 |
OR/MS / 47 / 3 / 241 |
| Consumption flexibility, product configuration and market competition |
Af:140 |
OR/MS / 47 / 3 / 247 |
| The impact of perceived corporate social responsibility on consumer behavior |
Bc:140 |
OR/MS / 47 / 3 / 273 |
| The impact of mass customization on manufacturing trade-offs |
Cz:140 |
OR/MS / 47 / 3 / 301 |
| The effect of strategic complexity on marketing strategy and organizational performance |
Af:140 |
OR/MS / 47 / 2 / 131 |
| Responsiveness to authority appeals among young French and American consumers |
Bc:140 |
OR/MS / 47 / 2 / 159 |
| Pricing and scheduling decisions with leadtime flexibility |
Cz:140 |
OR/MS / 47 / 2 / 175 |
| Use of the performance diagnostic checklist to select an intervention designed to increase the offering of promotional stamps at two sites of a restaurant franchise |
Db:140 |
OR/MS / 47 / 2 / 177 |
| In-store experiments to determine the impact of price on sales |
140 |
OR/MS / 47 / 2 / 181 |
| Sales force use of technology: Antecedents to technology acceptance |
Fa:140 |
OR/MS / 47 / 2 / 199 |
| Promotions in the internal and external labor market: Evidence from professional football coaching careers |
Fc:140 |
OR/MS / 47 / 2 / 213 |
| Internet exchanges for used books: An empirical analysis of product cannibalization and welfare impact |
Fc:140 |
OR/MS / 47 / 2 / 215 |
| Customized products: A competitive analysis |
Af:140 |
OR/MS / 47 / 1 / 21 |
| Consumer willingness to claim a price-matching refund: A look into the process |
Bc:140 |
OR/MS / 47 / 1 / 39 |
| The making of a “hot product”: A signaling explanation of marketers’ scarcity strategy |
Af:140 |
OR/MS / 46 / 6 / 609 |
| Conspicuous consumption and sophisticated thinking |
Bc:140 |
OR/MS / 46 / 6 / 625 |
| Price competition with reduced consumer switching costs: The case of “wireless number portability” in the cellular phone industry |
Fa:140 |
OR/MS / 46 / 6 / 667 |
| Sales force use of technology: Antecedents to technology acceptance |
Fa:140 |
OR/MS / 46 / 6 / 671 |
| Perception of foreignness: Benefit or liability? |
Af:140 |
OR/MS / 46 / 5 / 483 |
| Managing piracy: Pricing and sampling strategies for digital experience goods in vertically segmented markets |
Ea:140 |
OR/MS / 46 / 5 / 559 |
| The targeting of advertising |
Ae:140 |
OR/MS / 46 / 4 / 375 |
| Conditioning prices on purchase history |
Cd:140 |
OR/MS / 46 / 4 / 417 |
| Using capital markets as market intelligence: Evidence from the pharmaceutical industry |
Db:140 |
OR/MS / 46 / 4 / 421 |
| Order quantity and timing flexibility in supply chains: The role of demand characteristics |
Ah:140 |
OR/MS / 46 / 3 / 267 |
| Modeling the microeffects of television advertising: Which ad works, when, where, for how long and why? |
Bc:140 |
OR/MS / 46 / 3 / 271 |
| Market orientation in a multiple stakeholder orientation context: Implications for marketing capabilities and assets |
Bz:140 |
OR/MS / 46 / 3 / 281 |
| Personalized pricing and quality differentiation |
Bz:140 |
OR/MS / 46 / 3 / 283 |
| Retailer’s optimal pricing and lot-sizing policies for deteriorating items with partial backlogging |
Cd:140 |
OR/MS / 46 / 3 / 297 |
| Principles for user design of customized products |
Dz:140 |
OR/MS / 46 / 3 / 319 |
| Integration of pricing and capacity allocation for perishable products |
Ea:140 |
OR/MS / 46 / 3 / 323 |
| The application of fuzzy synthetic decision approach to brand evaluation |
Ec:140 |
OR/MS / 46 / 3 / 325 |
| Web personalization as a persuasion strategy: An elaboration likelihood model perspective |
Fc:140 |
OR/MS / 46 / 3 / 333 |
| De-marketing obesity |
Z:140 |
OR/MS / 46 / 3 / 345 |
| When not all conflict is bad: Manufacturing-marketing conflict and strategic incentive design |
Af:140 |
OR/MS / 46 / 2 / 123 |
| Attribute drivers: A factor analytic choice map approach for understanding choices among SKUs |
Bc:140 |
OR/MS / 46 / 2 / 145 |
| Can customer satisfaction decrease price sensitivity in business-to-business markets |
Bz:140 |
OR/MS / 46 / 2 / 155 |
| Benchmarking marketing productivity using data envelopment analysis |
Cb:140 |
OR/MS / 46 / 2 / 157 |
| Investment in facility changeover flexibility for early entry into high-tech markets |
Dz:140 |
OR/MS / 46 / 2 / 185 |
| Measuring nonprofit marketing strategy performance: The case of museum stores |
Af:140 |
OR/MS / 46 / 1 / 23 |
| Industrial sellers’ relational behavior: Relational styles and their impact on relationship quality |
Bz:140 |
OR/MS / 46 / 1 / 47 |
| Crafting brand authenticity: The case of luxury wines |
Bz:140 |
OR/MS / 46 / 1 / 49 |
| Customer targeting: A neural network approach guided by genetic algorithms |
Fb:140 |
OR/MS / 46 / 1 / 103 |
| Mail atmospherics: The interaction effects of the mall environment on shopping behavior |
Bc:140 |
OR/MS / 45 / 6 / 645 |
| Online haggling at a name-your-own-price retailer: Theory and application |
Dc:140 |
OR/MS / 45 / 6 / 663 |
| Search and collusion in electronic markets |
Fc:140 |
OR/MS / 45 / 6 / 699 |
| Teen internet mavens: Influence in family decision making |
Fc:140 |
OR/MS / 45 / 6 / 701 |
| Blue ocean strategy: From theory to practice |
Af:140 |
OR/MS / 45 / 5 / 489 |
| Competitor see, competitor do: Incumbent entry in the new market niches |
Af:140 |
OR/MS / 45 / 5 / 493 |
| Reassessing the pleasures of store shopping |
Bc:140 |
OR/MS / 45 / 5 / 517 |
| Purchase occasion influence on the role of music in advertising |
Bc:140 |
OR/MS / 45 / 5 / 521 |
| Website quality and customer’s behavioral intention: An exploratory study of the role of information asymmetry |
Fc:140 |
OR/MS / 45 / 5 / 571 |
| Stealth marketing: How to reach consumers surreptitiously |
Bc:140 |
OR/MS / 45 / 4 / 389 |
| Attribute beliefs and spending as antecedents to shopping value |
Bz:140 |
OR/MS / 45 / 4 / 393 |
| Price discounts or coupon promotions: Does it matter? |
Db:140 |
OR/MS / 45 / 4 / 411 |
| Proprietary versus internet technologies and the adoption and impact of electronic marketplaces |
Fc:140 |
OR/MS / 45 / 4 / 455 |
| Modeling browsing behavior at multiple websites |
Fc:140 |
OR/MS / 45 / 4 / 457 |
| On explaining performance differentials – Marketing and the managerial theory of the firm |
Az:140 |
OR/MS / 45 / 2 / 135 |
